We’ve sat in your chair, and at your customer’s kitchen table.

Our whole leadership team has personally sold big-ticket home improvement jobs face-to-face. We know exactly what it takes to get a lead, book it, sell it, and see the install through.

That’s why we built our system to give contractors exactly what they need with performance bonuses tied directly to your growth. Our base fee covers costs, the real money we make comes from hitting your numbers.

Most agencies talk about performance while quietly optimizing for their margins, not yours. We optimize for booked jobs and revenue because if you don’t grow, we don’t earn.

Yep. In writing.

We guarantee at least $100,000 in revenue within the first 90 days, or we refund our service cost. If we can't put you in a better spot then we started, we don't deserve to keep your money.

But here’s the thing…that $100K isn’t the finish line. It’s the test drive. It’s proof that this partnership works, that you can sell the jobs, we can bring the jobs, and we can actually stand working together.

This isn’t about turning us into some magical “marketing vending machine” where you put a dollar in and get five out. It’s about figuring out if this is a two-way win:

• Can we deliver quality leads that turn into real revenue for you?

• Can your team close those leads?

• Can we communicate like grown adults who actually like working together?

If the answer’s “yes” on all three, the $100K is just the warm-up lap. Most clients pass it before day 90, and then we get to the fun part: stacking results.

We can’t guarantee you’ll love all our jokes. But we can guarantee we’ll make you money.

It's a very understandable question, everyone thinks it. If it doesn’t work we refund the difference, and you keep everything we built and part as "friends."

We’re not here to trap you in a retainer, we’re here to win together. Our reputation and client success is our priority. Thats the main reason we have grown as an agency.

The guarantee keeps us honest and keeps you protected.

And if we ever aren’t delivering? You pause, adjust, or leave. We make it easy because we know trust is earned, not promised.

We’re not agency guys who decided to “get into home services.”
We’re home services guys who mastered marketing out of necessity specially for your industry. We know what it truly takes to get a lead, book a lead, sell a lead, and install a lead.

Christian James has personally sold $3 million face-to-face at the kitchen table. We know what happens when leads don’t pick up, or what slapping together template ads do to a business, we've seen “marketing” drain cash with nothing to show for it.

So I built the system I wish I’d had back then, a lead-to-job engine designed only for home services businesses. Fast follow-up. Conversion-focused landing pages. Ads that attract real customers with real budgets.

Daily coordination between ad channels so the whole machine works together, and direct communication between marketing and sales department because we don't stop at leads, we stop at dollars.

This isn’t a cookie-cutter marketing package. It’s a purpose-built growth system for our industry, run by people who’ve actually sold in our industry.

We take over your account on day one, because every day your campaigns aren’t making money is another day you’re bleeding it.

First, we fix the obvious money-burners that are killing your ROI. This alone often covers our fee in the first month.

Then, within 5–7 business days, we launch new, fully built campaigns, dialed in to your market, your trade, and your customers.

That’s why most clients see a clear lift in the first 30 days. And by month two, the full system is firing: targeted traffic, aligned creative, and follow-up that actually gets answered.

Remember, the $100K guarantee isn’t the goal, it’s just the test drive to prove this works for both of us.

Because we’re not handing your account to some junior who took a Facebook ads course last spring and has never closed a $20K job in their life.

Running a truly profitable campaign takes specialists who know this industry inside and out, not just “media buyers,” but:

- Senior ad operators who understand your sales cycle.
- Copywriters who know how to turn words into booked jobs.

- Video editors who know how to sell on screen.

- A team to call inbound and outbound leads within 5 minutes.

- Graphic designers who can make your work look as premium as it is.

- Marketing managers who hire, train, and hold the whole system accountable.

Go try to hire all that — even offshore — and you’ll spend 3–4x more than our retainer, without the years of home services sales experience baked in.

We built the team you’d build yourself if you had the time, budget, and know-how — and we deliver it turnkey, starting day one.

No — and that’s a good thing.

Your ad dollars go 100% to buying traffic. Our fee covers the team and the system that turns that traffic into booked jobs:

- Ad management across every channel.

- Creative production (video, graphics, copy).

- Conversion Optimization across landing pages

- Sales team to handle your leads, and represent your company

- Analytics, reporting, and strategy that actually ties to revenue.

We’ll help you decide your ad budget based on your goals and what’s worked historically. You control the budget. We make every dollar work harder. As it should.

No 12 month insane contracts. We start with a 90-day engagement, not because we love contracts, but because it takes at least that long for both sides to fully commit and see the system working.

If we’re not hitting our target ($100K of new revenue) by month three, something’s terribly off, and we’ll part ways like civilized humans.

After that? It’s month-to-month with a 30-day notice to cancel. No handcuffs, no legal gymnastics.

Most agencies want you locked in for a year because their work won’t speak for itself. We’d rather earn our keep every single month.

That said, if you’re not prepared to commit for at least 3–6 months of real work, we’re probably not the right fit.

We work best with companies doing $700K–$3M a year in revenue and spending at least $3K-$6K+/mo on ads to start.

The sweet spot is $2M–$10M revenue with a dedicated trained sales team with $10K–$30K+ in monthly ad spend - big enough to have real budgets, lean enough to make quick decisions.

If you’re under $500K/Year and spending less then $3K/mo in ad spend - We probably aren't the right agency for you right now.

We only work with home service businesses, remodelers, HVAC, roofing, painting, deck builders, the whole trades spectrum.

And we get it because we’ve done it. Our team has personally sold and delivered millions in jobs at the kitchen table, and online. We know your customers, your sales cycle, your busy seasons, and the difference between a tire-kicker and a real buyer.

No learning curve. No guessing. Just the right plan, system, and team for your market and your trade.

Everything you need to take marketing off your plate and turn it into booked jobs:

Performance-driven ad management across every channel — your Meta, Google, TikTok, and LinkedIn teams talk daily.

• Ads that actually sell – We run your ads across every major platform, with one team coordinating daily so the message is consistent and the targeting is dialed in.
Outcome: More of the right customers seeing your offer.

• Creative that closes – Videos, graphics, and words built to attract your dream customer, not just “look nice.”
Outcome: Clicks that turn into appointments with actively searching homeowners

• Landing pages that convert – We build pages that match your ads and make it easy for people to book.
Outcome: More leads without spending more on ads.

• Tracking tied to revenue – We show exactly how much money your campaigns make, not just “likes” or “views.”
Outcome: You know what’s working, what’s not, and where to put more budget.

• A team that’s done your job – Senior operators who’ve sold in home services, not juniors learning on your dime.
Outcome: Campaigns built by people who understand your sales cycle.

And here’s the kicker: our marketing and sales teams talk every single day. We’re looking at:

"Are leads being booked into appointments?"

"Is sales closing them?"

"What needs to be improved or changed right now?"

That’s why we can roll out a new game plan and execute in days, not months.

You won’t be chasing no-contact leads. You won’t be managing or hiring a marketing team. You’ll have a crew of talent you can rely on to do what we say we’re going to do, and if you don’t make money, we don’t either (and we like making money).

Fast and focused.

Day 1: We take over your ad accounts and start cleaning house
Days 2–5: Audit, fix the leaks, and pull together all creative, targeting, and offers.
Days 5-7: Launch new campaigns built to your market and trade.

From there, we communicate daily in a dedicated group chat, and have weekly-biweekly performance and feedback calls.

Both - but here’s the truth: the clients we get insane results for are the ones who see us as the experts, trust our advice, give feedback, and stay in communication.

We can see our side of the table, the campaigns, the numbers, the leads. But we can’t see yours unless you share it. That’s why we review things like:

• Front end marketing strategy
• Your pricing strategy.

• Your sales process.

• Your product or service positioning.
Because all of those directly impact conversion rates.

We analyze your entire customer acquisition funnel, not just the marketing pieces. Leads are just one part of the process.

If you’re looking for a “lead vendor” to just dump names on a list, we’re not the right agency for you. If you want a growth partner who’ll help you close more business and scale profitably, that’s us.

Execution without strategy is just busy work. Strategy without execution is just homework. We bring the plan and the horsepower to pull it off.

You'll have monthly strategy calls with Christian James, or one of the partners personally, plus weekly optimization updates from the team. No account managers or coordinators reading from scripts - you work directly with the people making decisions and moving the needle.

We are not interested in order-taking either because that's boring and ineffective. The best results come from true partnership where we're challenging each other's assumptions and constantly improving the strategy like two obsessed entrepreneurs.

You'll also have access to our team via Slack or WhatsApp for quick questions or updates. We're not a black box where you wonder what the hell we're doing with your money - you'll know exactly what we're working on and why.

Creative burnout isn’t a “maybe” - it’s guaranteed. That’s why we build for it from day one.

We’re constantly testing new ad ideas, weekly or monthly depending on your spend and volume, so there’s always a fresh winner ready to take over.

When a top-performing ad slips about 15% from its peak, the replacement is already in testing. If it drops 25%, we swap it out and keep the momentum going.

Our team keeps a steady pipeline of new creative in rotation, so you’re never stuck watching results tank while we scramble to make something new.

Most agencies wait for your ads to die before they act. We don't react, we predict and prevent.

We’ll need account access, regular check-ins (weekly or bi-weekly), group chat communication, and one main point of contact from your team. We work with your team, not around them like some rogue agency.

That person should be able to make quick decisions and give feedback on creative direction, sales team, and inside look to performance. This isn’t a “set it and forget it” setup coordination takes collaboration. But you won’t need to micromanage us (nobody enjoys that).

Our most successful clients assign a marketing manager or director as our main contact someone who can rally the right people on your side when needed. Think of them as the bridge between your world and ours.

That main point of contact can be the business owner themselves - Which is also our favorite point of contact - Business owner to business owner

Both - but in home services, video almost always wins.

We create short, attention-grabbing videos that stop the scroll and get real home owners that are actively looking for your service to click, call, or book. We also run high-performing image ads where they make sense for button of funnel conversions, but every decision is backed by testing and data.

Bottom line: we use whatever format gets you the most booked jobs for your budget, not whatever’s easiest for us to produce.

Yes, as long as they’re open to collaboration and speed.

We can plug right into your existing team, systems, and tools. We’ll bring the strategy, execution, and accountability, and they can keep handling whatever they do best.

The only non-negotiable? We need clear communication and quick decision-making. If something’s slowing down the process, it’s costing you and your company money, we are not here to let that happen

Absolutely!

If you’ve got parts of the machine running well, whether that’s creative, lead follow-up, or certain ad channels for example, we can focus on the areas that need the most lift.

Some clients hire us just for the heavy-hitting stuff like paid media and CRO. Others want us running the full growth system, and some just hire us for audits and consulting more internal pieces of the business. The goal is the same: get the highest ROI possible with the resources you already have.

Because we only work with home service companies, our performance models are built around the numbers that actually matter in your world, revenue, profit, and booked opportunities.

We might structure it as:

• A percentage of revenue based on your volume and profit margins.

• A profit-share arrangement.

• A per-appointment or per-opportunity model.

• Hitting revenue targets with bonuses.

If you’re writing us a performance check, it’s because you’re making a hell of lot more money then you were before, which means we’re doing our job.

We make the structure fair based on your margins, your volume, where your business is at today, and where you want to go. It’s never a one-size-fits-all deal.

We design it so it works for both sides, the more money you make, the more we both win.

Flat retainers kill incentive alignment. With that model, the agency’s profit is baked into the fee, so they charge you more upfront, then quietly do less over time to protect their margins. That’s why so many agencies go “set it and forget it” after the first 60 days.

Here’s the reality: if you want to grow, it takes more work, more resources, and more people. Under a flat retainer, that eats into their margins. Under our model, growth creates more upside for both of us, the bigger you win, the bigger we win.

We also don’t play the “percentage of ad spend” game. That only incentivizes an agency to tell you to spend more — whether it’s working or not. We don’t get paid for burning your budget.

Our base fee covers the right people and tools to run your campaigns at a high level. The performance piece is where we profit, and that only happens when you’re making a hell of a lot more money than you are right now.

It’s simple: if you’re cutting us a bigger performance check, it’s because you’re closing more jobs and your bank account is happier. That’s the kind of math we like.